Playground →
At 0.9638, Inman News sits at the top of Coldwell Banker's neighbor set — and it isn't another real estate brokerage. The two-peak shape here bridges a trade media and professional infrastructure cluster on one side and a listing-technology cluster on the other.
The first peak groups around real estate industry channels: Inman News (0.96), REALTOR Magazine (0.96), HousingWire (0.94), and the National Association of Realtors (0.96) — news publishers, a magazine, and a professional group whose audiences collectively look nearly identical to Coldwell Banker's. The second peak is listing technology: Trulia (0.96) and Zillow (0.95), both classified as Technology brands, sit just below Inman News and are essentially indistinguishable in score. Realtor.com (0.93) extends this cluster as a Websites entry.
Fellow Real Estate brands appear in only two of the top 10 slots: CENTURY 21 at 0.95 and Keller Williams at 0.89. The remaining position belongs to Freddie Mac (0.90), a Finance brand, which anchors a mortgage-infrastructure thread at the lower end of the set. The overall picture is an audience shaped primarily by industry professionals and active property-market participants — people who consume trade news, use listing platforms, and track mortgage markets — rather than one defined by brand loyalty to a specific brokerage.
