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Samsonite sits at the top of Cole Haan's neighbor set with a similarity score of 0.90 — the strongest pull in the top 10 and a signal that this audience's shape extends well beyond footwear into the broader accessories and travel-goods space. Similarity here measures how closely two entities' audiences resemble each other in composition; a 0.90 means the overlap is tight.
The shape is broad: no single neighbor dominates to the exclusion of others, and scores remain elevated across the full top 10, from Samsonite at 0.90 down to P.F. Chang's China Bistro at 0.85. Tallying the subcategories across those ten neighbors reveals a mix of Jewelry and Accessories (Swarovski at 0.87, Coach at 0.83), General Apparel (Lucky Brand at 0.87, Levi Strauss & Co. at 0.86, Calvin Klein at 0.86, Abercrombie at 0.84), Eyewear (Sunglass Hut at 0.85), Beauty and Cosmetics (MAC Cosmetics at 0.85), and one Casual Dining entry. The dominant subcategory is General Apparel, but the presence of accessories, eyewear, cosmetics, and a restaurant in the same tier indicates an audience that tracks across the full range of mall-anchored retail categories rather than clustering tightly around footwear or any single apparel niche.
Cole Haan's own subcategory is General Apparel, and several neighbors share it — but the breadth of the top 10 suggests the audience's shape is defined less by apparel category affinity than by a consistent retail lifestyle pattern that spans accessories, beauty, and dining.
