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The top 10 neighbors for ColourPop Cosmetics are a mix of fellow Beauty brands and celebrities spanning several subcategories — with no single dominant neighbor pulling away from the pack. Similarity here is a measure of audience shape: how closely the composition of one entity's audience resembles another's. The scores across the top 10 span only 0.033 points, from Anastasia Beverly Hills at 0.96 down to Kylie Cosmetics at 0.93, which is the defining feature of a flat shape.
Five of the ten neighbors are Beauty brands: Anastasia Beverly Hills (0.96), Morphe (0.96), NYX Pro Makeup US (0.94), Urban Decay (0.93), and Kylie Cosmetics (0.93). The other five are celebrities from four different subcategories: Lifestyle influencer NikkieTutorials (0.96), Authors subcategory Manny MUA (0.95), Comedian Liza Koshy (0.93), and Musicians Nick Jonas (0.93) and Selena Gomez (0.93). The celebrity half of the top 10 is notably cross-kind — none of those five share ColourPop's Beauty subcategory — yet their audiences are shaped nearly identically to those of the Beauty brands in the set.
The flat distribution, with Beauty brands and diverse celebrity types scoring within a fraction of each other, points to an audience that is broadly shared across the beauty-and-pop-culture ecosystem rather than concentrated around any single adjacent entity.
