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Comcast

Brands
Telecommunications
Playground →Docs

Comcast's top 10 nearest neighbors span five distinct subcategories — Telecommunications, TV Shows, Professionals, TV Personalities, and Comedians — with no single kind dominating the set, a pattern consistent with its broad shape classification.

Xfinity is the strongest pull at 0.83, and as the only other Telecommunications entity in the top 10, it stands apart from the rest of the neighbor set. From there, the cluster diversifies sharply: SuperSoul Sunday (0.82) is a TV Show, Leonard Kim (0.80) and Roger James Hamilton (0.79) are Professionals, Don Lemon (0.80) and Oprah Winfrey are TV Personalities, and Tracy Morgan (0.78) is a Comedian. Professionals account for four of the top 10 — Cammi Pham (0.79) and Aaron Lee (0.79) round out that group — making them the most represented subcategory, though no single subcategory commands a majority. BookTV on C-SPAN2 (0.79), a TV Channel, completes the set.

The cross-kind character here is the defining structural fact: Comcast's own subcategory (Telecommunications) appears only once in the top 10, while the remaining nine neighbors are drawn from media personalities, professional influencers, and broadcast properties — a wide spread that reflects an audience whose shape is not defined by the telecom category alone.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "comcast", "title": "Comcast", "category": "Brands", "subcategory": "Telecommunications", "resolved": "comcast", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "xfinity", "title": "Xfinity", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.8335, "drivers": [ "N03", "Q04", "Q02", "Q08", "E02" ] }, { "handle": "supersoulsunday", "title": "SuperSoul Sunday", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8213, "drivers": [ "Q04", "E02", "N03", "Q02", "O04" ] }, { "handle": "mrleonardkim", "title": "Leonard Kim", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8011, "drivers": [ "Q04", "E02", "Q08", "Q07", "M01" ] }, { "handle": "donlemon", "title": "Don Lemon", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7966, "drivers": [ "Q04", "E02", "Q02", "Q08", "M01" ] }, { "handle": "rogerhamilton", "title": "Roger James Hamilton", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7878, "drivers": [ "Q04", "N03", "Q02", "J02", "E02" ] }, { "handle": "cammipham", "title": "Cammi Pham", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7853, "drivers": [ "Q04", "Q02", "E02", "M01", "Q07" ] }, { "handle": "askaaronlee", "title": "Aaron Lee", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7851, "drivers": [ "N03", "Q04", "Q02", "E02", "Q08" ] }, { "handle": "booktv", "title": "BookTV on C-SPAN2", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7851, "drivers": [ "N03", "Q04", "A02", "Q02", "E02" ] }, { "handle": "suzeormanshow", "title": "Suze Orman", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7811, "drivers": [ "Q04", "E02", "Q02", "J02", "N03" ] }, { "handle": "tracymorgan", "title": "Tracy Morgan", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7806, "drivers": [ "Q04", "Q02", "Q08", "E02", "A02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: