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Complex Music

Marketing Channels
Magazines
Playground →Docs

Seven of Complex Music's ten nearest neighbors are musicians and bands — Beyoncé at 0.97, Lil B THE BASEDGOD at 0.96, SZA at 0.95, Jhené Aiko at 0.95, Kendrick Lamar at 0.95, Cardi B at 0.94, and Rihanna at 0.93 — making the top 10 a near-uniform cluster of artist audiences rather than a media peer set.

The shape is flat: scores run from 0.97 down to 0.93 with no single dominant neighbor and no sharp drop-off. The two other magazines in the set — Complex Sneakers at 0.94 and Complex at 0.93 — are sibling properties within the same brand family, not independent editorial peers. Interscope Records (0.93), the lone non-magazine, non-artist entry, is a Music brand whose audience shape sits comfortably inside the same band. No other magazine outside the Complex family appears in the top 10, and no other media category breaks through. The cluster is defined almost entirely by the audience composition of individual artists, with the magazine's own sibling channels as the only structural counterweight.

This pattern suggests Complex Music's audience is shaped more by the artists it covers than by the media format it occupies.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "complexmusic", "title": "Complex Music", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "complexmusic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "beyonce", "title": "Beyoncé", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9658, "drivers": [ "Q04", "Q02", "O04", "E02", "Q08" ] }, { "handle": "lilbthebasedgod", "title": "Lil B THE BASEDGOD", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9608, "drivers": [ "N03", "Q02", "O04", "Q04", "Q08" ] }, { "handle": "sza", "title": "SZA", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9539, "drivers": [ "O04", "Q04", "Q02", "Q08", "E02" ] }, { "handle": "jheneaiko", "title": "Jhené Aiko", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.947, "drivers": [ "O04", "Q02", "Q04", "Q08", "E02" ] }, { "handle": "kendricklamar", "title": "Kendrick Lamar", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.945, "drivers": [ "O04", "Q02", "N03", "Q04", "Q08" ] }, { "handle": "iamcardib", "title": "Cardi B", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9442, "drivers": [ "O04", "Q02", "Q04", "Q08", "E02" ] }, { "handle": "complexsneakers", "title": "Complex Sneakers", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9359, "drivers": [ "Q04", "N03", "E02", "Q02", "O04" ] }, { "handle": "interscope", "title": "Interscope Records", "category": "Brands", "subcategory": "Music", "similarity": 0.9336, "drivers": [ "Q02", "Q04", "O04", "E02", "Q08" ] }, { "handle": "complex", "title": "Complex", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9326, "drivers": [ "Q04", "O04", "Q02", "E02", "Q01" ] }, { "handle": "rihanna", "title": "Rihanna", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9301, "drivers": [ "O04", "N03", "Q02", "Q04", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: