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Computerworld

Marketing Channels
Websites
Playground →Docs

Computerworld's top 10 nearest neighbors span five distinct subcategories — Websites, Technology brands, B2B brands, News Publishers, and one Other brand — with no single cluster dominating and scores compressed into a narrow band from 0.93 down to 0.89.

The shape is flat: ZDNet leads at 0.93, followed immediately by Microsoft in Business at 0.93 and CNET News at 0.92. Glassdoor (0.91) and Salesforce (0.91) sit just behind them, with InformationWeek (0.90), CIO.com (0.90), Insider Pro (0.90), MuleSoft (0.90), and TechRepublic (0.89) rounding out the set. The spread across all ten is only four percentage points — no neighbor pulls meaningfully ahead of the pack.

Subcategory composition tells the clearest story: four of the ten neighbors are Websites (the same subcategory as Computerworld itself), three are B2B brands, two are Technology brands, and one is a News Publisher. The presence of enterprise software and research platforms — Salesforce, MuleSoft, and Glassdoor alongside the IT-focused websites — signals that this audience is shaped as much by professional and enterprise technology consumption as by IT media readership specifically.

The flat, tightly-banded shape indicates an audience with broad, evenly distributed overlap across enterprise tech media and B2B software brands, rather than a concentrated affinity with any single neighbor.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "computerworld", "title": "Computerworld", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "computerworld", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "zdnet", "title": "ZDNet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9258, "drivers": [ "A03", "G02", "N03", "G01", "A06" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.9254, "drivers": [ "A03", "A06", "G02", "N03", "A01" ] }, { "handle": "cnetnews", "title": "CNET News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9194, "drivers": [ "G02", "N03", "G01", "A03", "J01" ] }, { "handle": "glassdoor", "title": "Glassdoor", "category": "Brands", "subcategory": "Other", "similarity": 0.9088, "drivers": [ "G02", "G01", "A06", "A03", "N03" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.906, "drivers": [ "A03", "A06", "G01", "A01", "G02" ] }, { "handle": "informationweek", "title": "InformationWeek", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9044, "drivers": [ "A03", "A01", "A06", "J01", "G01" ] }, { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.903, "drivers": [ "A03", "A06", "A01", "G01", "A04" ] }, { "handle": "insiderpro_idg", "title": "Insider Pro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9004, "drivers": [ "A03", "A01", "A06", "G01", "J01" ] }, { "handle": "mulesoft", "title": "MuleSoft", "category": "Brands", "subcategory": "B2B", "similarity": 0.9, "drivers": [ "A03", "G02", "J01", "A06", "G01" ] }, { "handle": "techrepublic", "title": "TechRepublic", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8947, "drivers": [ "A03", "N03", "G01", "J01", "G02" ] } ] }
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