Comscore Audience Graph • Social Signal

Comscore's top 10 neighbors span tech journalism, business magazines, and professional influencers — with no single standout pulling ahead of the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition. The top 10 scores run from WSJ Tech at 0.98 down to Business Insider Tech at 0.97, a band of just 0.01 — the defining characteristic of a flat shape. No neighbor dominates; the cluster holds together as a coherent type rather than a hierarchy.

By subcategory, the top 10 breaks down as: Websites (eMarketer, 0.98), Magazines (VentureBeat, 0.98; Fast Company, 0.97; McKinsey Quarterly, 0.97; Harvard Business Review, 0.97), News Publishers (WSJ Tech, 0.98; Business Insider Tech, 0.97), Journalists (David Pogue, 0.97), and Professionals (Scott Galloway, 0.97; Chris Anderson, 0.97). That's a mix of tech-and-business publications and professional-class influencers — no other B2B brand appears in the top 10, and no consumer or entertainment entity does either. The one structural note: Comscore's own subcategory (B2B) is absent from the top 10 neighbors, meaning its audience shape aligns more closely with the readers of business and tech media than with audiences of peer B2B firms.

The flat distribution across this cluster signals an audience that moves fluidly across business journalism, management thought leadership, and tech commentary rather than concentrating around any single source.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/comscore

{ "handle": "comscore", "title": "Comscore", "category": "Brands", "subcategory": "B2B", "resolved": "comscore", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9821, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "emarketer", "title": "eMarketer", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9819, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9753, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "fastcompany", "title": "Fast Company", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9746, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "mckquarterly", "title": "McKinsey Quarterly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9735, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9731, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "pogue", "title": "David Pogue", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9726, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "profgalloway", "title": "Scott Galloway", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9717, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "tedchris", "title": "Chris Anderson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9711, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "sai", "title": "Business Insider Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9711, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/comscore

Comscore

Nearest neighbors by audience shape

Raw data