Playground →
The top 10 neighbors for Consumer Reports span five distinct subcategories — authors, tech personalities, magazines, B2B brands, footwear, activism, TV personalities, and education — with no single type dominating and scores compressed into a narrow band from 0.94 to 0.96.
The shape is flat: Ann Handley leads at 0.956, followed closely by Inc. at 0.951, Guy Kawasaki at 0.947, HubSpot at 0.945, and Zappos.com at 0.943. None of these neighbors shares Consumer Reports' own subcategory (Websites); the closest Website in the top 10 is absent entirely — the set is composed entirely of cross-kind entities. The mix is striking for its range: business-oriented content (Inc., Harvard Business Review at 0.931), B2B technology brands (HubSpot, Marketing Cloud at 0.941), authors and professionals (Ann Handley, Guy Kawasaki), an activism organization (Moms Demand Action at 0.942), and a TV personality (Sanjay Gupta at 0.941). No single subcategory accounts for more than two of the top 10 neighbors.
This flat, cross-kind distribution points to an audience defined less by any one content vertical than by a consistent orientation — toward credibility, information, and civic engagement — that cuts across business media, professional thought leaders, and cause-driven organizations alike.
