Playground →
Cord Cutters News draws audiences that look nothing like those of other tech or streaming-focused websites — the top 10 neighbors span grocery chains, book publishers, TV personalities, and food brands, with no other website appearing until SportsLine at position 13 in the broader set, and only SportsLine (0.66) sharing the same subcategory within the top 10.
The shape is broad, meaning no single neighbor dominates — scores run from Aldi USA at 0.72 down to RACER at 0.67, a tight band with no spike. Tallying the subcategories across the top 10 reveals a cross-kind pattern: the set includes a grocery superstore (Aldi USA, 0.72), a book publisher (Zondervan Publishers, 0.71), two TV Personalities (Drew Scott, 0.71; Jonathan Scott, 0.69), a food brand (Utz Snacks, 0.70), a podcast/radio channel (FOX Sports Radio, 0.70), two actors (Justin Hartley, 0.68; Mayim Bialik, 0.68), another TV Personality (Guy Fieri, 0.67), and a magazine (RACER, 0.67). The Scott brothers appearing back-to-back — Drew Scott at 0.71 and Jonathan Scott at 0.69 — is the clearest cluster signal, pointing toward a home-and-lifestyle orientation within an otherwise eclectic mix. The entertainment platform Sling (0.62) and YouTube TV (0.61) do appear further down the broader neighbor list, but neither breaks into the top 10, underscoring how diffuse this audience's shape actually is.
The broad, cross-category spread suggests an audience defined less by a single content vertical than by a consistent demographic profile that cuts across mainstream American consumer brands, lifestyle TV, and general-interest media.
