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The Cosmopolitan

Brands
Hotels
Playground →Docs

The Cosmopolitan's top 10 nearest neighbors span crypto exchanges, a music festival, an auto brand, a politician, and an airline — with only one fellow hotel in the set.

The shape is flat: scores run from 0.82 down to 0.79 with no single dominant pull. Bitcoin leads at 0.82, followed closely by Coinbase at 0.82 and Caesars Palace at 0.82 — the three are nearly tied. That crypto pair is the most structurally notable feature: two Finance/Technology subcategory entities sitting at the very top of a hotel's similarity graph. Gavin Newsom (0.81, Politicians) and Tesla (0.81, Auto) extend the cross-kind pattern further. Coachella (0.80, Events and Awards) and ARIA Las Vegas (0.80, Hotels) round out the top seven, with Alaska Airlines (0.80, Airlines), The Hacker News (0.80, Websites), and Dancing Astronaut (0.79, Websites) completing the set.

ARIA is the only other hotel in the top 10. The rest of the cluster is a cross-kind mix: two crypto/finance entities, a tech-adjacent auto brand, a politician, a music festival, an airline, and two web publications — one focused on cybersecurity, one on electronic music. That last pairing (Hacker News and Dancing Astronaut) hints at the audience's range: technically oriented and festival-going at the same time.

The flat, cross-kind shape suggests The Cosmopolitan draws an audience whose composition is defined less by hotel loyalty than by a broader set of interests — technology, finance, live events, and travel — that happen to converge here.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "cosmopolitan_lv", "title": "The Cosmopolitan", "category": "Brands", "subcategory": "Hotels", "resolved": "cosmopolitan_lv", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bitcoin", "title": "Bitcoin", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.8223, "drivers": [ "A06", "A02", "G02", "I05", "G03" ] }, { "handle": "coinbase", "title": "Coinbase", "category": "Brands", "subcategory": "Finance", "similarity": 0.817, "drivers": [ "A06", "G02", "A02", "I05", "E01" ] }, { "handle": "caesarspalace", "title": "Caesars Palace", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.8156, "drivers": [ "I05", "E03", "E01", "A06", "N03" ] }, { "handle": "gavinnewsom", "title": "Gavin Newsom", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8146, "drivers": [ "A06", "E03", "G02", "G03", "P03" ] }, { "handle": "tesla", "title": "Tesla", "category": "Brands", "subcategory": "Auto", "similarity": 0.8061, "drivers": [ "A06", "G02", "J02", "N02", "N01" ] }, { "handle": "coachella", "title": "Coachella", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.8023, "drivers": [ "E03", "A06", "P03", "E01", "G03" ] }, { "handle": "arialv", "title": "ARIA Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.7995, "drivers": [ "I05", "E01", "E03", "N03", "A06" ] }, { "handle": "alaskaair", "title": "Alaska Airlines", "category": "Brands", "subcategory": "Airlines", "similarity": 0.798, "drivers": [ "A06", "G02", "E01", "G03", "G01" ] }, { "handle": "thehackersnews", "title": "The Hacker News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7955, "drivers": [ "A06", "G02", "N03", "A02", "G03" ] }, { "handle": "dancingastro", "title": "Dancing Astronaut", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7926, "drivers": [ "A06", "E01", "E03", "G03", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: