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At 0.8298, Mountain America Credit Union — a financial institution — sits third among Costa Vida's nearest neighbors, wedged between two restaurant brands and ahead of every other eatery in the top 10. That placement signals the two-peak structure here: one cluster of regional food and drink brands, and a second cluster of everyday consumer services that share the same audience shape despite having nothing to do with dining.
The food-side peak is led by FiiZ Drinks (0.86) and Mo' Bettahs (0.85), both regional chains with concentrated geographic footprints. Cafe Rio (0.81) and Swig (0.80) extend that cluster, and Arctic Circle (0.74) rounds out the restaurant presence — spanning Coffee and Tea, Fast Casual, Casual Dining, and QSR subcategories. The services-side peak runs through Mountain America Credit Union, Quick Quack Car Wash (0.79), and Great Clips (0.76) — a credit union, a car wash chain, and a hair salon franchise — none of them food. Famous Footwear (0.74) and Capt. Andrew Luck (0.75, a fictional character) fill out the bottom of the ten, reinforcing how far the audience overlap extends beyond the restaurant category. Costa Vida is the only Fast Casual Dining entry in the top 10; its nearest same-subcategory neighbor, Mo' Bettahs, is the second result overall.
The pattern suggests an audience defined less by cuisine preference than by a regional, routine-errand lifestyle — one that indexes equally on local dining and local services.
