Cox Business Audience Graph • Social Signal

The top 10 neighbors for Cox Business span tech personalities, business-focused professionals, TV personalities, and journalists — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from Sean Gardner at 0.91 down to Larry Kim at 0.87, a range of only four points across ten neighbors. That compression means no structural anchor — the audience overlaps broadly across several distinct subcategories rather than concentrating around one. Tallying the top 10 by subcategory: four are Professionals (Jeff Bullas, Martin Zwilling, Kim Garst, Mari Smith), three are Tech Personalities (Sean Gardner, Warren Whitlock, Joel Comm, Larry Kim), two are TV Personalities (Lawrence O'Donnell, Chris Matthews), and one is a Journalist (George Stephanopoulos). No other Telecommunications brand appears in the top 10 — the nearest neighbors are entirely individuals and personalities, not industry peers.

The mix of digital-marketing professionals and tech personalities alongside cable news figures suggests an audience that sits at the intersection of business-media consumption and professional digital engagement, without a single dominant pull in either direction.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/coxbusiness

{ "handle": "coxbusiness", "title": "Cox Business", "category": "Brands", "subcategory": "Telecommunications", "resolved": "coxbusiness", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "2morrowknight", "title": "Sean Gardner", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9147, "drivers": [ "J02", "E02", "J01", "A02", "A01" ] }, { "handle": "jeffbullas", "title": "Jeff Bullas", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8934, "drivers": [ "J02", "J01", "A02", "A01", "P02" ] }, { "handle": "startuppro", "title": "Martin Zwilling", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8872, "drivers": [ "J02", "A02", "J01", "G01", "A01" ] }, { "handle": "lawrence", "title": "Lawrence O'Donnell", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.886, "drivers": [ "A02", "J02", "E02", "J01", "G01" ] }, { "handle": "kimgarst", "title": "Kim Garst", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8793, "drivers": [ "J02", "J01", "P02", "A01", "E02" ] }, { "handle": "warrenwhitlock", "title": "Warren Whitlock", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.8771, "drivers": [ "J02", "J01", "A02", "A01", "P02" ] }, { "handle": "joelcomm", "title": "Joel Comm", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.8741, "drivers": [ "J02", "J01", "E02", "P02", "J04" ] }, { "handle": "marismith", "title": "Mari Smith", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8723, "drivers": [ "J02", "J01", "A01", "A02", "J04" ] }, { "handle": "gstephanopoulos", "title": "George Stephanopoulos", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8722, "drivers": [ "A02", "J02", "G01", "J01", "A01" ] }, { "handle": "news", "title": "Larry Kim", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.8694, "drivers": [ "J02", "J01", "A02", "A01", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/coxbusiness

Cox Business

Nearest neighbors by audience shape

Raw data