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Crate and Barrel's top 10 neighbors span five distinct categories — retail, apparel, fitness, food service, and business services — with scores compressed into a narrow 0.95–0.93 band, the hallmark of a flat-shape audience with no single dominant pull.
Anthropologie leads at 0.95, a women's apparel brand, followed closely by The Container Store at 0.95 and Apple Retail Store at 0.94 — neither of which shares Crate and Barrel's Home Goods and Furnishings subcategory. Relax The Back, a furniture store, comes in at 0.94 and is the only neighbor in the top 10 whose subcategory (Furniture Stores) is adjacent to home goods. F45 Training at 0.94 and GolfTec at 0.94 represent fitness and business services respectively — categories with no obvious thematic link to home furnishings. Athleta (0.93), Williams-Sonoma (0.93), and Pottery Barn (0.93) round out the set, with Williams-Sonoma and Pottery Barn the only two neighbors sharing the Home Goods and Furnishings subcategory. School of Rock, a children's education brand, closes the top 10 at 0.93.
The subcategory distribution — women's apparel, electronics, furniture, fitness gyms, outdoor apparel, home goods, and children's education all within a 0.02-point range — points to an audience defined less by category loyalty than by a consistent consumer profile that cuts across premium retail, wellness, and lifestyle verticals.
