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Creative Review

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for Creative Review span design blogs, design websites, a food site, an education brand, and a news publisher — no single subcategory dominates, and the scores compress into a narrow band from 0.98 to 0.97.

The shape is flat: DesignObserver (0.98) and Design Milk (0.98) sit at the top, but only fractionally ahead of Eater (0.97), Dezeen (0.97), Skillshare (0.97), and TAXI (0.97). The Guardian (0.97) rounds out the set alongside Designboom (0.97), Behance (0.97), and Kickstarter (0.97). By subcategory, the top 10 break down as: four websites (Eater, Dezeen, TAXI, Behance), two blogs (DesignObserver, Designboom), one magazine (Design Milk — the only neighbor sharing Creative Review's own subcategory in the top 10), one education brand (Skillshare), one news publisher (The Guardian), and one website (Kickstarter). The design-adjacent cluster — blogs, websites, and the one fellow magazine — is the core, but the presence of a food site, a crowdfunding platform, a news publisher, and an education brand signals that the audience's shape extends well beyond design media specifically.

The overall picture is a broadly curious, editorially-oriented audience whose composition is defined less by a single content vertical than by a consistent mode of engagement across design, culture, and independent publishing.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "creativereview", "title": "Creative Review", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "creativereview", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "designobserver", "title": "DesignObserver", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9847, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "designmilk", "title": "Design Milk", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9845, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "eater", "title": "Eater", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9688, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "dezeen", "title": "Dezeen", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9685, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "skillshare", "title": "Skillshare", "category": "Brands", "subcategory": "Education", "similarity": 0.9685, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "designtaxi", "title": "TAXI", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9684, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "designboom", "title": "Designboom", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9666, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "behance", "title": "Behance", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9659, "drivers": [ "G01", "A02", "G03", "I01", "E06" ] }, { "handle": "kickstarter", "title": "Kickstarter", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9653, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: