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Criminal

Marketing Channels
Podcasts and Radio
Playground →Docs

Criminal's top 10 nearest neighbors span podcasts, comedians, actors, and a blog — no single subcategory dominates, and the scores compress into a narrow band from 0.86 to 0.89.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: Karen Kilgariff leads at 0.89, Matt Bellassai follows at 0.88, and the remaining eight neighbors — 99 Percent Invisible (0.88), You're Wrong About... (0.87), All Songs Considered (0.87), Defector (0.87), Adam Scott (0.87), Jemaine Clement (0.86), NPR Music (0.86), and John Mulaney (0.86) — trail by fractions. No neighbor pulls meaningfully ahead of the pack.

By subcategory, the top 10 breaks into three podcasts and radio (99 Percent Invisible, You're Wrong About..., All Songs Considered), three comedians (Kilgariff, Bellassai, Clement), one actor (Adam Scott), one blog (Defector), one news publisher (NPR Music), and one comedian-adjacent entry (Mulaney). The cross-kind pattern is notable: Criminal shares its subcategory with only three of its ten nearest neighbors; the other seven are comedians, an actor, a blog, and a news publisher. That mix suggests the audience Criminal draws is shaped less by podcast-listening habits alone and more by a broader sensibility that also aligns with public-radio-adjacent comedy and character-driven media.

The flat, mixed-subcategory cluster points to an audience that doesn't cluster tightly around any single content type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "criminalshow", "title": "Criminal", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "criminalshow", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "karenkilgariff", "title": "Karen Kilgariff", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8938, "drivers": [ "H02", "G01", "G03", "I01", "A02" ] }, { "handle": "mattbellassai", "title": "Matt Bellassai", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8814, "drivers": [ "H02", "G01", "G03", "I01", "A02" ] }, { "handle": "99piorg", "title": "99 Percent Invisible", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8806, "drivers": [ "G01", "G03", "H02", "I01", "A02" ] }, { "handle": "yourewrongabout", "title": "You're Wrong About...", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8729, "drivers": [ "G03", "G01", "H02", "I01", "A02" ] }, { "handle": "allsongs", "title": "All Songs Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8701, "drivers": [ "H02", "G01", "A02", "G03", "I01" ] }, { "handle": "defectormedia", "title": "Defector", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.869, "drivers": [ "G01", "H02", "A02", "G03", "I01" ] }, { "handle": "mradamscott", "title": "Adam Scott", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8686, "drivers": [ "H02", "G01", "G03", "I01", "A02" ] }, { "handle": "ajemaineclement", "title": "Jemaine Clement", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8643, "drivers": [ "G01", "H02", "G03", "I01", "A02" ] }, { "handle": "nprmusic", "title": "NPR Music", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8602, "drivers": [ "H02", "G01", "G03", "I01", "A02" ] }, { "handle": "mulaney", "title": "John Mulaney", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8587, "drivers": [ "G01", "H02", "G03", "A02", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: