Crowne Plaza Hotels and Resorts Audience Graph • Social Signal

Crowne Plaza's nearest audiences are dominated by tech media and technology brands — not other hotels. Across the top 10 neighbors, the scores compress into a narrow band from 0.95 down to 0.93, with no single entity pulling far ahead of the rest.

Slack leads at 0.95, followed by Hyatt House at 0.94 — the only other Mid-range Hotel in the top 10. From there, the cluster is almost entirely tech-oriented: Ars Technica (0.94), GitHub (0.93), Lifehacker (0.93), WIRED (0.93), and Engadget (0.93) all sit within a few hundredths of each other. Subcategory-wise, the top 10 breaks down as: five Marketing Channels (Websites, Blogs, and Magazines covering tech), two Technology brands, one Mid-range Hotel, one Transport and Logistics brand (FedEx, 0.93), and one Website (The Verge, 0.93). Tech media — websites, blogs, and tech-focused magazines — accounts for the majority of the set.

The near-absence of hospitality neighbors (only Hyatt House in the top 10) is the structural finding: Crowne Plaza's audience shape aligns far more tightly with the professional, tech-forward readership of outlets like TechCrunch and TNW than with the lodging category it occupies.

This flat, tech-media-saturated cluster points to an audience that is primarily business travelers with a strong professional and technology orientation.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/crowne-plaza-hotels-resorts

{ "handle": "crowne-plaza-hotels-resorts", "title": "Crowne Plaza Hotels and Resorts", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "resolved": "crowne-plaza-hotels-resorts", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "slackhq", "title": "Slack", "category": "Brands", "subcategory": "Technology", "similarity": 0.9463, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "hyatt-house", "title": "Hyatt House", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.942, "drivers": [ "G03", "A06", "G01", "H02", "G02" ] }, { "handle": "arstechnica", "title": "Ars Technica", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9366, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "github", "title": "GitHub", "category": "Brands", "subcategory": "Technology", "similarity": 0.9339, "drivers": [ "G03", "G01", "A06", "G02", "A02" ] }, { "handle": "lifehacker", "title": "Lifehacker", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.932, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "wired", "title": "WIRED", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9283, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "fedex", "title": "FedEx", "category": "Industrial & Commercial Service", "subcategory": "Transport and Logistics", "similarity": 0.9273, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "engadget", "title": "Engadget", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9272, "drivers": [ "G03", "G01", "A02", "A06", "G02" ] }, { "handle": "verge", "title": "The Verge", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9271, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] }, { "handle": "thenextweb", "title": "TNW", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9269, "drivers": [ "G03", "G01", "A02", "A06", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/crowne-plaza-hotels-resorts

Crowne Plaza Hotels and Resorts

Nearest neighbors by audience shape

Raw data