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The single strongest pull in Crumbl Cookies' top 10 is Car Wash & Detailing at 0.84 — a services category with no obvious thematic connection to a dessert brand, and the clearest signal that this audience's shape is defined by something broader than food preference.
The shape is broad: scores run from 0.84 down to 0.75 across the top 10, with no single neighbor dominating and no sharp drop-off. QuikTrip (social) follows at 0.80, then Kyler Murray at 0.78 and NFL Memes at 0.78 — two entries from the Athletes and Humor Memes subcategories that signal a strong sports-adjacent current running through the neighbor set. Sam's Club Fuel Center (0.77) and Cinemark Theatres (0.76) extend the pattern into gas stations and movie theaters. Rounding out the top 10 are Patrick Mahomes II (0.76, Athletes), Texas Roadhouse (0.75, Casual Dining), Chili's Grill & Bar (0.75, Casual Dining), and Comfort Suites (0.75, Mid-range Hotels).
Only two of the top 10 neighbors — Texas Roadhouse and Chili's — share a restaurant-adjacent subcategory, and neither is a direct category match (both are Casual Dining under Restaurants & Eateries, while Crumbl sits in the Restaurant subcategory under Brands). The dominant subcategory pattern across the ten is actually a mix of convenience, automotive services, athletes, and casual dining — a cross-kind cluster that points to a mainstream, middle-American audience profile rather than a food-enthusiast one.
This broad, category-diverse neighbor set suggests Crumbl Cookies draws an audience whose shape is shared with everyday errand-running and sports-following brands as much as with other food destinations.
