Share

Christianity Today

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for Christianity Today are a tight cluster of spiritual leaders and authors — no single neighbor dominates, and the scores compress into a narrow band from 0.97 down to 0.92.

The shape is flat: Ed Stetzer leads at 0.97, followed closely by Beth Moore (0.94), Andy Stanley (0.94), Matt Chandler (0.94), and Thom Rainer (0.93). Six of the ten neighbors carry the Spiritual Leaders subcategory; two — Stetzer and Rainer — are Authors. The remaining two are C. S. Lewis, a Fact Quote and Lyric Account (0.93), and The Gospel Coalition, a Blog (0.92). Christianity Today itself is a Magazine, and no other Magazine appears in the top 10 — the audience shape is defined almost entirely by individual voices and organizations within the same faith ecosystem rather than by peer publications. The one structural note worth flagging: the Gospel Coalition's presence at 0.92 is the only non-person, non-quote entity in the set, suggesting the audience treats institutional evangelical media and individual evangelical leaders as interchangeable in terms of attention shape.

The overall picture is a tightly bounded evangelical Christian audience whose attention profile mirrors the people and platforms at the center of that world, with almost no drift toward adjacent media categories in the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "ctmagazine", "title": "Christianity Today", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "ctmagazine", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "edstetzer", "title": "Ed Stetzer", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.966, "drivers": [ "N03", "E06", "I01", "P06", "P03" ] }, { "handle": "bethmoorelpm", "title": "Beth Moore", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9405, "drivers": [ "N03", "I01", "E06", "P03", "E03" ] }, { "handle": "andystanley", "title": "Andy Stanley", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9388, "drivers": [ "E06", "I01", "E03", "P06", "N03" ] }, { "handle": "mattchandler74", "title": "Matt Chandler", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9353, "drivers": [ "N03", "I01", "E06", "P03", "E03" ] }, { "handle": "thomrainer", "title": "Thom Rainer", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9331, "drivers": [ "N03", "E06", "I01", "M02", "P06" ] }, { "handle": "cslewisdaily", "title": "C. S. Lewis", "category": "Miscellaneous", "subcategory": "Fact Quote and Lyric Accounts", "similarity": 0.9318, "drivers": [ "I01", "E06", "P03", "Q01", "N03" ] }, { "handle": "johnpiper", "title": "John Piper", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9315, "drivers": [ "I01", "E06", "M02", "C03", "G01" ] }, { "handle": "drmoore", "title": "Russell Moore", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9293, "drivers": [ "N03", "I01", "E06", "P06", "D01" ] }, { "handle": "desiringgod", "title": "Desiring God", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9287, "drivers": [ "I01", "N03", "E06", "P03", "G01" ] }, { "handle": "louiegiglio", "title": "Louie Giglio", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9246, "drivers": [ "N03", "I01", "E06", "M02", "L03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: