At 0.92, Extra Space Storage is the strongest pull in CubeSmart's top 10 — but the neighbor set doesn't stay inside Moving and Storage for long.
The shape is two-peak. The first cluster is tightly same-kind: Extra Space Storage (0.92), Moving & Storage (0.90), and Public Storage (0.84) form a compact Moving and Storage group at the top of the list. Then the scores step down and the categories scatter. Pep Boys (0.83, Automotive — Parts and Accessories) and Caliber Collision (0.80, Automotive — Maintenance and Repair Services) represent a second automotive-services cluster, joined further down by Enterprise Car Sales (0.78, Automotive — Dealerships). Between those two poles sits Burlington (0.82, Apparel — General), 7-Eleven (0.80, Convenience Stores), IHOP (0.79, Casual Dining), and Budget Truck Rental (0.75, Car Rental) — a spread of everyday-errand and value-service brands that don't belong to either peak but fill the space between them. No entertainment, media, or direct-to-consumer retail subcategory dominates the top 10; the cross-kind neighbors are uniformly physical-location service and retail brands oriented around practical, recurring needs.
The two-peak structure — storage peers at the top, automotive services as a secondary cluster — suggests CubeSmart's audience is shaped less by a single lifestyle category and more by a pattern of utilitarian, location-dependent service use.