Culver's Restaurants Audience Graph • Social Signal

At 0.92, Jordy Nelson and Hy-Vee sit in a near-perfect tie at the top of Culver's Restaurants' similarity graph — an athlete and a grocery chain, separated by just 0.0003 — and that split defines the two-peak structure of this audience.

Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.92 indicates a very tight match. The top 10 neighbors divide cleanly into two clusters. The first is Midwestern convenience and grocery retail: Hy-Vee (0.92), Kwik Trip (0.90), Kum & Go (0.90), and Casey's (0.87) — all regional staples of the Upper Midwest and Great Plains. The second is athletes, specifically those with strong Wisconsin and broader Midwest ties: Jordy Nelson (0.92), Clay Matthews III (0.89), and Aaron Rodgers (0.89). Bridging both clusters is Milwaukee Brewers (0.87), a sports team that also carries strong regional identity. Midwest vs. Everybody (0.87), a humor and satire account, and Big Ten Network (0.85) round out the top 10, reinforcing the regional sports-media thread. No other food brand appears in the top 10 — the center entity's own subcategory (Food) is absent from the nearest neighbors entirely.

The shape reveals an audience defined less by food category than by a specific regional identity: Midwestern retail habits on one side, Midwestern sports fandom on the other.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/culvers

{ "handle": "culvers", "title": "Culver's Restaurants", "category": "Brands", "subcategory": "Food", "resolved": "culvers", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "jordyrnelson", "title": "Jordy Nelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9187, "drivers": [ "L02", "M01", "F03", "F01", "O01" ] }, { "handle": "hyvee", "title": "Hy-Vee", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.9184, "drivers": [ "L02", "M01", "F03", "F01", "O01" ] }, { "handle": "kwiktrip", "title": "Kwik Trip", "category": "Brands", "subcategory": "Convenience", "similarity": 0.8975, "drivers": [ "L02", "F03", "M01", "F01", "O01" ] }, { "handle": "kumandgo", "title": "Kum & Go", "category": "Brands", "subcategory": "Convenience", "similarity": 0.8956, "drivers": [ "L02", "M01", "F03", "F01", "O01" ] }, { "handle": "claymatthews52", "title": "Clay Matthews III", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8945, "drivers": [ "L02", "F03", "M01", "F01", "O01" ] }, { "handle": "aaronrodgers12", "title": "Aaron Rodgers", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8941, "drivers": [ "L02", "F03", "M01", "F01", "O01" ] }, { "handle": "brewers", "title": "Milwaukee Brewers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.874, "drivers": [ "L02", "F03", "F01", "M01", "O01" ] }, { "handle": "midwestern_ope", "title": "Midwest vs. Everybody", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.8729, "drivers": [ "L02", "M01", "F03", "F01", "O01" ] }, { "handle": "caseysgenstore", "title": "Casey's", "category": "Brands", "subcategory": "Convenience", "similarity": 0.8673, "drivers": [ "M01", "L02", "F03", "O01", "F01" ] }, { "handle": "bigtennetwork", "title": "Big Ten Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8513, "drivers": [ "L02", "M01", "F03", "O01", "F01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/culvers

Culver's Restaurants

Nearest neighbors by audience shape

Raw data