Playground →
Black Rock Coffee Bar (0.70) and Jo-Ann Fabric and Craft Stores (0.69) sit at the top of Curves' neighbor set — a coffee chain and a craft retailer, not another gym — and together they define the two-peak structure that runs through the full top 10.
The shape flag here is two-peak, meaning the audience bridges two distinct neighborhoods rather than clustering tightly around one. The first peak is everyday retail and food: Black Rock Coffee Bar (0.70), Jo-Ann Fabric and Craft Stores (0.69), a second Coffee and Tea entry in Black Rock Coffee (0.64), and Famous Footwear (0.64) and Kohl's (0.62) rounding out the accessible-retail cluster. The second peak pulls toward sports and entertainment: Foo Fighters (0.67) is the third-closest neighbor overall, followed by TV Personalities Kay Adams (0.66) and Kyle Brandt (0.65) — both sports-media figures — and Play It Again Sports (0.63) and FantasyPros (0.62) anchoring the sports end. No other Fitness Centers and Gyms appear in the top 10; the audience's shape is defined entirely by these two cross-kind clusters. The overall picture is an audience that looks simultaneously like the patrons of accessible, value-oriented retail and the followers of mainstream sports and entertainment media.
