Playground →
FineWine&GoodSpirits sits at 0.81 in LeSean McCoy's top 10 — the second-highest score in the set and the only non-athlete, non-sports-team neighbor in the upper tier, bridging what is otherwise a tightly Philadelphia-coded sports cluster.
The shape is two-peak. One peak is built around fellow athletes and Philadelphia-area sports franchises: Zach Ertz leads at 0.84, followed by Nate Burleson (0.80), Nick Foles (0.80), and Malcolm Jenkins (0.80) among athletes, with the Philadelphia Flyers (0.81), Philadelphia Eagles (0.78), and Philadelphia Phillies (0.77) anchoring the sports-team side. Six of the top 10 neighbors carry the Athletes or Sports Teams subcategory, and the geographic concentration on Philadelphia franchises is the defining character of that cluster. The second peak is FineWine&GoodSpirits at 0.81 — a Pennsylvania state-run alcohol retail brand — which pulls the audience shape toward a distinct consumer behavior neighborhood that none of the other top-10 neighbors occupy. Rounding out the set are ALDI (0.76, General Grocery Stores) and Mojo In The Morning (0.74, Podcasts and Radio), both outside the sports cluster entirely.
The two-peak structure reveals an audience that is simultaneously rooted in Philadelphia sports fandom and shaped by a consumer profile — regional retail and everyday grocery — that sits well outside the typical athlete-neighbor pattern.
