Playground →
CVS's nearest audiences span banks, airlines, news publishers, and finance brands — with no single neighbor pulling far ahead of the rest.
The shape is flat: the top 10 scores run from 0.90 (Banks) down to 0.86 (General Grocery Stores), a range of only four points. Banks leads at 0.90, followed by CVS Pharmacy at 0.88 — the only other entity in the top 10 sharing CVS's own subcategory of Pharmacies and Drugstores. After that, the neighbors are a cross-kind mix: JetBlue (0.87, Airlines), CNET News (0.87, News Publishers), Chase (0.87, Banks), and General Grocery Stores (0.87, General Grocery Stores). Tallying the subcategories across the full top 10 reveals three distinct clusters: Banks (Banks, Chase, and Bank of America — three entries), News Publishers (CNET News), Airlines (JetBlue), Finance brands (American Express, TD Bank), and one Grocery entry. No other Pharmacies and Drugstores entity appears in the top 10 beyond CVS Pharmacy itself.
The dominant cross-kind pattern here is financial services. Banks and finance brands account for four of the ten neighbors, while the remaining slots go to an airline, a news publisher, a grocery category, and a website — none of them thematically adjacent to a pharmacy chain. That breadth, compressed into a narrow similarity band, points to an audience whose shape is defined less by health or retail context and more by a broad, mainstream consumer profile that overlaps with everyday financial and information-seeking behavior.
