CVS Health Audience Graph • Social Signal

CVS Health's nearest audiences are a mix of broadcast news, cable news, and professional influencers — with no other healthcare brand appearing in the top 10.

The shape is flat: the top 10 neighbors span a range from 0.80 down to 0.77, with no single dominant pull. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.80 means the overlap is strong but not singular. The closest neighbor is Susan Bennett (0.80), a Tech Personality — an immediately cross-kind result for a healthcare brand. From there, the cluster is anchored by news and information: Diane Sawyer (0.79) and George Stephanopoulos are Journalists; MSNBC (0.78) and NBC News (0.78) are TV Channels and News Publishers respectively. Rounding out the top 10 are Professionals — Leonard Kim (0.78), Winnie Sun (0.78) — alongside Murray Newlands (0.78, Authors), Digital Trends (0.77, Websites), and ABC News (0.77, TV Channels). Tallying the subcategories: four are news or TV channels/publishers, three are Professionals, one is a Journalist, one is a Tech Personality, and one is a Website. No neighbor shares CVS Health's own subcategory of Healthcare.

The flat shape and cross-kind composition together suggest an audience defined less by health-specific interests than by a broad orientation toward mainstream news consumption and professional content.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/cvshealth

{ "handle": "cvshealth", "title": "CVS Health", "category": "Brands", "subcategory": "Healthcare", "resolved": "cvshealth", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "siriouslysusan", "title": "Susan Bennett", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.7971, "drivers": [ "M01", "A02", "L02", "G01", "E02" ] }, { "handle": "dianesawyer", "title": "Diane Sawyer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7872, "drivers": [ "A02", "G01", "A01", "F04", "L02" ] }, { "handle": "mrleonardkim", "title": "Leonard Kim", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7831, "drivers": [ "E02", "J01", "M01", "F04", "O04" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7801, "drivers": [ "A02", "G01", "A01", "E02", "G03" ] }, { "handle": "winniesun", "title": "Winnie Sun", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7794, "drivers": [ "A02", "F04", "A01", "G01", "M01" ] }, { "handle": "murraynewlands", "title": "Murray Newlands", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.779, "drivers": [ "A02", "A01", "G01", "J01", "M01" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7784, "drivers": [ "A02", "G01", "A01", "M01", "G03" ] }, { "handle": "digitaltrends", "title": "Digital Trends", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7743, "drivers": [ "G01", "A02", "L02", "J01", "F04" ] }, { "handle": "abc", "title": "ABC News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7714, "drivers": [ "A02", "G01", "M01", "L02", "O04" ] }, { "handle": "nightline", "title": "Nightline", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7704, "drivers": [ "A02", "G01", "E02", "O04", "M01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/cvshealth

CVS Health

Nearest neighbors by audience shape

Raw data