Daily Mail U.K. Audience Graph • Social Signal

The top 10 neighbors for Daily Mail U.K. span news publishers, magazines, a luxury travel blog, a hotel brand, a finance brand, and an actor — a cross-category spread that reflects a broad audience shape with no single dominant pull.

The strongest overlap is with Daily Mail US at 0.85, followed closely by Daily Mail Online at 0.81 — the two sister properties that share the most structural audience DNA. The Telegraph (0.80) is the only other News Publisher in the top 10, making the same-kind presence thin: three of ten neighbors share Daily Mail U.K.'s own subcategory. The remaining seven cross into other territory entirely. Architectural Digest (0.81) and Times Travel (0.79) are Magazines; A Luxury Travel Blog (0.80) is a Blog; Jane Fonda (0.80) is an Actor; The Ritz-Carlton (0.78) is a Hotel; Nasdaq (0.78) and ARCHITECT Magazine (0.78) round out the set as Finance and a Magazine respectively.

The cluster's character is upmarket and eclectic — luxury travel, design, finance, and prestige news all pulling at comparable scores between 0.78 and 0.81. No entertainment brands, no sports properties, and no social-native publishers appear in the top 10. The spread suggests an audience whose shape is defined less by news consumption alone and more by a broader orientation toward affluent lifestyle and business content.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/dailymailuk

{ "handle": "dailymailuk", "title": "Daily Mail U.K.", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "dailymailuk", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "dailymail", "title": "Daily Mail US", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8471, "drivers": [ "J02", "G03", "A02", "G01", "N03" ] }, { "handle": "archdigest", "title": "Architectural Digest", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8138, "drivers": [ "J02", "A02", "G01", "G03", "J04" ] }, { "handle": "mailonline", "title": "Daily Mail Online", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8094, "drivers": [ "J02", "A02", "G03", "G01", "J04" ] }, { "handle": "telegraph", "title": "The Telegraph", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8042, "drivers": [ "J02", "G03", "A02", "G01", "I01" ] }, { "handle": "luxurytravel", "title": "A Luxury Travel Blog", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.7989, "drivers": [ "J02", "A02", "G01", "J04", "G03" ] }, { "handle": "janefonda", "title": "Jane Fonda", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7955, "drivers": [ "J02", "G03", "G01", "A02", "I01" ] }, { "handle": "timestravel", "title": "Times Travel", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7907, "drivers": [ "J02", "A02", "G01", "G03", "J04" ] }, { "handle": "ritzcarlton", "title": "The Ritz-Carlton", "category": "Brands", "subcategory": "Hotels", "similarity": 0.7815, "drivers": [ "J02", "G01", "A02", "G03", "J04" ] }, { "handle": "nasdaq", "title": "Nasdaq", "category": "Brands", "subcategory": "Finance", "similarity": 0.7782, "drivers": [ "J02", "G01", "A02", "A06", "G03" ] }, { "handle": "architectmag", "title": "ARCHITECT Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7777, "drivers": [ "J02", "G01", "G03", "A02", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/dailymailuk

Daily Mail U.K.

Nearest neighbors by audience shape

Raw data