Share

Dallas Cowboys

Organizations
Sports Teams
Playground →Docs

Eight of the Dallas Cowboys' ten nearest neighbors by audience shape are individual athletes, with scores running from Cole Beasley at 0.98 down to Tony Romo at 0.93 — a tight, compressed band that leaves no single neighbor standing apart from the rest.

Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 means the audiences look nearly identical. The top three — Cole Beasley (0.98), Jason Witten (0.98), and DeMarcus Ware (0.97) — are all athletes associated with the Cowboys franchise, and the pattern holds through Dez Bryant (0.95), Dak Prescott (0.95), DeMarco Murray (0.94), Emmitt Smith (0.94), and Tony Romo (0.93). The two non-athlete entries — Blogging The Boys, a Cowboys-focused blog (0.97), and Whataburger, a Texas-based restaurant brand (0.96) — sit comfortably inside the same narrow band rather than pulling in a different direction. No other Sports Teams appear in the top 10.

The flat shape reflects an audience that is tightly defined around a single franchise and its regional context, with almost no gradient separating the nearest neighbors from one another.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "dallascowboys", "title": "Dallas Cowboys", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "dallascowboys", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bease11", "title": "Cole Beasley", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9808, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] }, { "handle": "jasonwitten", "title": "Jason Witten", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9794, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] }, { "handle": "demarcusware", "title": "DeMarcus Ware", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9677, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] }, { "handle": "bloggingtheboys", "title": "Blogging The Boys", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9673, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] }, { "handle": "whataburger_social", "title": "Whataburger (social)", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9614, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] }, { "handle": "dezbryant", "title": "Dez Bryant", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9547, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] }, { "handle": "dak", "title": "Dak Prescott", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9536, "drivers": [ "P02", "P06", "P01", "P04", "N02" ] }, { "handle": "demarcomurray", "title": "DeMarco Murray", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9386, "drivers": [ "P02", "P06", "P01", "P04", "P05" ] }, { "handle": "emmittsmith22", "title": "Emmitt Smith", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9363, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] }, { "handle": "tonyromo", "title": "Tony Romo", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9347, "drivers": [ "P02", "P06", "P01", "P04", "F02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: