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The top 10 neighbors for Dan Wetzel span six distinct subcategories — journalists, TV personalities, news publishers, websites, a sporting event, and an athlete — with no single cluster dominating, which is the defining feature of a broad audience shape.
Six of the ten neighbors are fellow journalists: Pete Thamel (0.94), Pat Forde (0.93), Stewart Mandel (0.92), Jeff Goodman (0.91), Scott Van Pelt (0.89), and Seth Davis (0.89). That core is tight and expected — Wetzel's audience looks a great deal like the audiences of other sports journalists. But the remaining four neighbors pull in different directions. Ryen Russillo (0.90) and Kenny Mayne (0.89) are TV personalities, not journalists. The Athletic CBB (0.89) is a news publisher. No Laying Up (0.88) is a website — and a golf-focused one at that, signaling that golf coverage is a meaningful thread running through this audience even within the top 10.
The scores themselves are compressed: the gap between the top neighbor (0.94) and the tenth (0.88) is only six points, consistent with the broad shape classification. No single neighbor dominates; the audience is distributed across a wide band of sports-media figures and outlets rather than anchored to one.
The overall picture is an audience shaped by broad sports-media consumption — college sports journalism at its core, with meaningful overlap into golf content and TV sports personalities.
