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Dateline NBC

Marketing Channels
TV Shows
Playground →Docs

At 0.85 and 0.84 respectively, 20/20 and 48 Hours form a clear two-peak structure at the top of Dateline NBC's neighbor set — two fellow newsmagazine TV Shows pulling well ahead of everything else in the top 10.

The shape is two-peak, and those twin anchors define it. Below them, the neighbor set broadens into mainstream broadcast television: CBS (TV Channels, 0.81), LIVE with Kelly and Ryan (TV Shows, 0.79), The Bold & The Beautiful (TV Shows, 0.77), Wheel of Fortune (TV Shows, 0.74), and The Doctors (TV Shows, 0.74) all cluster in a band that reads as the broader CBS/network-daytime ecosystem. Seven of the top 10 neighbors share Dateline NBC's own TV Shows subcategory, making this a largely same-kind cluster. The exceptions are Rachael Ray (TV Personalities, 0.78), who sits just below the two peaks, and the two non-television entries at the bottom of the set: Amazon Publishing (Book Publishers, 0.74) and Verizon (Telecommunications, 0.74). Their presence at positions nine and ten suggests the audience extends modestly beyond pure TV consumption, though the dominant pull remains broadcast programming.

The two-peak structure points to an audience defined first by the newsmagazine format, then by the wider network television habit that surrounds it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "datelinenbc", "title": "Dateline NBC", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "datelinenbc", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "abc2020", "title": "20/20", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8497, "drivers": [ "N03", "Q08", "H04", "A06", "Q05" ] }, { "handle": "48hours", "title": "48 Hours", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8395, "drivers": [ "N03", "Q08", "O03", "Q05", "P03" ] }, { "handle": "cbs", "title": "CBS", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8056, "drivers": [ "N03", "Q08", "Q05", "O03", "A06" ] }, { "handle": "livekellyryan", "title": "LIVE with Kelly and Ryan", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7879, "drivers": [ "N03", "H04", "A06", "E03", "P03" ] }, { "handle": "rachaelray", "title": "Rachael Ray", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7773, "drivers": [ "N03", "Q08", "A06", "H04", "O03" ] }, { "handle": "bandb_cbs", "title": "The Bold & The Beautiful", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7729, "drivers": [ "N03", "Q08", "Q05", "A06", "O04" ] }, { "handle": "wheeloffortune", "title": "Wheel of Fortune", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.744, "drivers": [ "N03", "Q08", "A06", "O03", "K04" ] }, { "handle": "thedoctors", "title": "The Doctors", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7421, "drivers": [ "N03", "Q08", "Q05", "E02", "O03" ] }, { "handle": "amazonpub", "title": "Amazon Publishing", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.7359, "drivers": [ "N03", "Q08", "E02", "H04", "K04" ] }, { "handle": "verizon", "title": "Verizon", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.7355, "drivers": [ "N03", "Q08", "Q05", "O03", "H04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: