Share

Dear Evan Hansen

Brands
Musicals
Playground →Docs

The top 10 neighbors for Dear Evan Hansen span politicians, activists, comedians, journalists, and TV personalities — with no single neighbor pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.93 down to 0.90, a narrow band that defines the flat shape.

Andrew Yang leads at 0.93, followed by John Oliver at 0.92 and Greta Thunberg at 0.91. Lin-Manuel Miranda sits at 0.91 as well — the only fellow musical-world figure in the top 10 — alongside Justin Trudeau at 0.91 and Samantha Bee at 0.91. Rounding out the set are Edward Snowden at 0.91, Last Week Tonight at 0.91, and activists Monica Lewinsky and Malala Yousafzai both at 0.90.

By subcategory, the top 10 breaks down as: two Politicians, two Activists, one Comedian, one TV Personality, one Musicians and Bands, one Professionals, and one TV Show — with Dear Evan Hansen's own subcategory, Musicals, absent from the set entirely. The dominant thread running through these neighbors is civic-minded, politically engaged media: late-night commentary, activist figures, and progressive politicians. Lin-Manuel Miranda is the lone connection to the theatrical world, and even he is classified here as a musician rather than a musical brand.

This audience shape suggests Dear Evan Hansen draws viewers whose attention is organized less around theater as a category and more around a specific cultural-political sensibility shared with comedians, activists, and news-adjacent personalities.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "dearevanhansen", "title": "Dear Evan Hansen", "category": "Brands", "subcategory": "Musicals", "resolved": "dearevanhansen", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "andrewyang", "title": "Andrew Yang", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9335, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "iamjohnoliver", "title": "John Oliver", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9161, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "gretathunberg", "title": "Greta Thunberg", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9146, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "lin_manuel", "title": "Lin-Manuel Miranda", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9135, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "justintrudeau", "title": "Justin Trudeau", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9109, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "iamsambee", "title": "Samantha Bee", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9072, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "snowden", "title": "Edward Snowden", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.907, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9064, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] }, { "handle": "monicalewinsky", "title": "Monica Lewinsky", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9045, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "malala", "title": "Malala Yousafzai", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9045, "drivers": [ "A02", "G03", "G01", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: