Share

Decision Desk HQ

Miscellaneous
Tools and Resources
Playground →Docs

Decision Desk HQ's top 10 neighbors are a mix of journalists, data-focused blogs, and political media — no single entity pulls far ahead of the rest, and no other Tools and Resources entry appears in the set.

The shape is flat: scores run from 0.98 down to 0.97 across the top 10, a band of less than two percentage points. Dave Wasserman (0.98) sits at the top, followed closely by SCOTUSblog (0.98) and 538 Politics (0.98). Five Thirty Eight (0.98) and Nate Cohn (0.97) round out the five nearest. By subcategory, the top 10 breaks down as four Journalists (Dave Wasserman, Nate Cohn, Nate Silver, Adam Grant — wait: Adam Grant is an Author), so tallying precisely: three Journalists (Wasserman, Cohn, Nate Silver), two Blogs (SCOTUSblog, 538 Politics), one Website (Five Thirty Eight), one Author (Adam Grant), one News Publisher (Axios), one Author (Malcolm Gladwell), and one Podcast (Pod Save America). The dominant subcategory is Journalists (three of ten), with Blogs and Authors each contributing two, and News Publishers and Podcasts one apiece. The cross-kind finding is notable: Decision Desk HQ is a Tools and Resources entity, yet its nearest audiences are shaped almost entirely by political journalism, data commentary, and public-affairs media — not by other tools or data platforms.

That pattern points to an audience defined less by what Decision Desk HQ is than by the broader political-information ecosystem it inhabits.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "decisiondeskhq", "title": "Decision Desk HQ", "category": "Miscellaneous", "subcategory": "Tools and Resources", "resolved": "decisiondeskhq", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "redistrict", "title": "Dave Wasserman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9841, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "scotusblog", "title": "SCOTUSblog", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9792, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] }, { "handle": "538politics", "title": "538 Politics", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.977, "drivers": [ "G01", "A02", "G03", "A01", "H02" ] }, { "handle": "fivethirtyeight", "title": "Five Thirty Eight", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9752, "drivers": [ "G01", "A02", "G03", "A01", "H02" ] }, { "handle": "nate_cohn", "title": "Nate Cohn", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "natesilver538", "title": "Nate Silver", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9709, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "adammgrant", "title": "Adam Grant", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9677, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "axios", "title": "Axios", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9673, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "gladwell", "title": "Malcolm Gladwell", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9672, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9654, "drivers": [ "A02", "G01", "G03", "H02", "A01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: