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Defector

Marketing Channels
Blogs
Playground →Docs

Defector's top 10 nearest neighbors span podcasts, journalists, websites, and comedians — no single subcategory dominates, and no other blog appears in the set.

The shape is flat: scores run from 0.98 down to 0.96 with no meaningful gap between them, meaning the audience composition is consistent across a wide range of entity types rather than concentrated around one. Five of the ten neighbors are Podcasts and Radio: Hrishikesh Hirway (0.98), This American Life (0.98), Serial (0.97), Radiolab (0.97), and All Songs Considered (0.97). Two are Journalists: Sam Sanders (0.97) and Ira Glass (0.97). The remaining three are a Website (The A.V. Club, 0.97), a Comedian (Billy Eichner, 0.96), and another Comedian (Marc Maron, 0.96). Defector's own subcategory — Blogs — has no representative in the top 10, making this a cross-kind cluster entirely. The mix leans heavily toward public-radio-adjacent podcasts and the journalists associated with them, with comedians at the edge of the set.

That pattern points to an audience whose shape is defined less by written media consumption than by a specific public-radio and long-form audio sensibility.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "defectormedia", "title": "Defector", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "defectormedia", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "hrishihirway", "title": "Hrishikesh Hirway", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9752, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.975, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "serial", "title": "Serial", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9722, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "theavclub", "title": "The A.V. Club", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9706, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9703, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "samsanders", "title": "Sam Sanders", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9678, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "iraglass", "title": "Ira Glass", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9673, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "allsongs", "title": "All Songs Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9665, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "pchh", "title": "Pop Culture Happy Hour", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9651, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "kenklippenstein", "title": "Ken Klippenstein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9644, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: