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Dell Outlet

Brands
Technology
Playground →Docs

Dell Outlet's nearest audiences are TV personalities, professionals, and media figures — not other technology brands. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.77 means the audiences look nearly identical in shape, regardless of what the entities actually are.

The top 10 neighbors span a narrow band from 0.77 down to 0.73, consistent with the flat shape: no single neighbor dominates, and the scores compress into a tight cluster. Addicted2Success.com leads at 0.77, the only website in the top 10. Oprah Winfrey follows at 0.76 and Suze Orman at 0.76 — both Celebrities and Influencers, with Oprah classified as a TV Personality and Orman as a Professional. Cammi Pham (0.75, Professional) and the Joy Reid Show (0.75, TV Show) round out the top five. Tallying the full top 10: TV Personalities account for two entries (Oprah Winfrey and Joy Behar at 0.74), Professionals account for two (Suze Orman and Cammi Pham), and the remaining slots go to a TV Show, a Website, a Tech Personality (Bibop Gresta, 0.74), a TV Personality (Don Lemon, 0.73), a Professional (Leonard Kim, 0.73), and a Journalist (Gayle King, 0.73). No other Technology brand appears in the top 10. The dominant subcategory mix — TV Personalities, Professionals, and media-adjacent figures — defines the cluster's character more than any single neighbor does.

The flat shape with no technology peers in the top 10 suggests Dell Outlet's audience is shaped less by tech-brand loyalty and more by a cross-category profile that overlaps with media consumption and professional self-improvement content.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "delloutlet", "title": "Dell Outlet", "category": "Brands", "subcategory": "Technology", "resolved": "delloutlet", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "addictd2success", "title": "Addicted2Success.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7664, "drivers": [ "E02", "Q04", "Q02", "M03", "J02" ] }, { "handle": "oprah", "title": "Oprah Winfrey", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7581, "drivers": [ "E02", "Q04", "Q02", "Q08", "M03" ] }, { "handle": "suzeormanshow", "title": "Suze Orman", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7566, "drivers": [ "E02", "Q04", "Q02", "J02", "M03" ] }, { "handle": "cammipham", "title": "Cammi Pham", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7529, "drivers": [ "E02", "Q02", "Q04", "Q07", "M03" ] }, { "handle": "amjoyshow", "title": "Joy Reid Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7461, "drivers": [ "E02", "Q04", "Q02", "M03", "J02" ] }, { "handle": "joyvbehar", "title": "Joy Behar", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7417, "drivers": [ "E02", "Q04", "Q02", "Q07", "Q08" ] }, { "handle": "bibopggresta", "title": "Bibop Gresta", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.7409, "drivers": [ "E02", "Q02", "Q04", "M03", "P02" ] }, { "handle": "donlemon", "title": "Don Lemon", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7334, "drivers": [ "E02", "Q04", "Q02", "M03", "P01" ] }, { "handle": "mrleonardkim", "title": "Leonard Kim", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.7291, "drivers": [ "E02", "Q04", "M03", "Q02", "Q07" ] }, { "handle": "gayleking", "title": "Gayle King", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7291, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: