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Deloitte US

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B2B
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Deloitte US's top 10 neighbors span B2B firms, tech personalities, an airline, and business media — with scores compressed into a narrow band from 0.98 down to 0.96, and no single entity pulling clearly ahead of the rest.

The shape is flat: Accenture leads at 0.98, followed immediately by Deloitte (the global handle, at 0.98), Marc Benioff (0.97), EY (0.97), and Forbes Tech (0.96). United Airlines sits at 0.96 alongside Chamath Palihapitiya, IBM, Harvard Business Review, and Jeff Bezos. Tallying subcategories across the ten: four are B2B brands (Accenture, Deloitte, EY, IBM), three are Tech Personalities or Professionals from Celebrities and Influencers (Benioff, Chamath, Bezos), one is a News Publisher (Forbes Tech), one is a Magazine (Harvard Business Review), and one is an Airlines brand (United). The dominant cluster is B2B, which matches Deloitte US's own subcategory — but the cross-kind presence of tech figures, business media, and a major airline means the audience shape extends well beyond the professional-services peer set. No single neighbor dominates; the audience is drawn equally toward consulting peers, enterprise-tech voices, and the publications and personalities that serve the same professional readership.

The flat distribution across these ten suggests an audience with broad, evenly distributed attention across the professional and enterprise-technology ecosystem rather than a concentrated affinity for any one corner of it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "resolved": "deloitteus", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9783, "drivers": [ "A06", "A02", "G01", "A01", "A03" ] }, { "handle": "deloitte", "title": "Deloitte", "category": "Brands", "subcategory": "B2B", "similarity": 0.9774, "drivers": [ "G01", "A02", "A06", "A03", "G03" ] }, { "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9681, "drivers": [ "A06", "G01", "A02", "A01", "G03" ] }, { "handle": "eynews", "title": "EY", "category": "Brands", "subcategory": "B2B", "similarity": 0.9661, "drivers": [ "G01", "A02", "A06", "A01", "G03" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9646, "drivers": [ "G01", "A06", "A02", "G03", "A03" ] }, { "handle": "united", "title": "United Airlines", "category": "Brands", "subcategory": "Airlines", "similarity": 0.9644, "drivers": [ "G01", "A02", "A06", "G03", "A03" ] }, { "handle": "chamath", "title": "Chamath Palihapitiya", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9611, "drivers": [ "A02", "G01", "A06", "G03", "A01" ] }, { "handle": "ibm", "title": "IBM", "category": "Brands", "subcategory": "B2B", "similarity": 0.9607, "drivers": [ "A06", "G01", "A02", "A03", "A01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9606, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "jeffbezos", "title": "Jeff Bezos", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9606, "drivers": [ "A02", "A06", "G01", "G03", "A03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: