Delta Audience Graph • Social Signal

Delta's nearest audiences are a mix of news media and social-media technology tools — a cross-kind cluster that has little to do with air travel. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 1.0 would be a perfect match.

The top 10 scores span a narrow band from 0.92 to 0.94, consistent with the flat shape: no single neighbor dominates. Delta News Hub is the closest neighbor at 0.94, and it is the only other Airlines subcategory entity in the top 10. From there, the set fans out across subcategories with no clear second anchor. Buffer (0.94) and Hootsuite (0.93) represent social-media technology tools. The Associated Press (0.94) and NPR Politics (0.93) are News Publishers; Yamiche Alcindor (0.93) and Kristen Welker (0.92) are Journalists. NPR (0.93) is Podcasts and Radio, Inc. (0.93) is a Magazine, and Jaime Harrison (0.93) is a Politician.

The composition — two technology platforms, two news publishers, two journalists, a political radio network, a business magazine, and a politician — points to an audience that tracks institutional news and professional digital tools, not one organized around travel or aviation content.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/delta

{ "handle": "delta", "title": "Delta", "category": "Brands", "subcategory": "Airlines", "resolved": "delta", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "deltanewshub", "title": "Delta News Hub", "category": "Brands", "subcategory": "Airlines", "similarity": 0.9439, "drivers": [ "G01", "A02", "G03", "H02", "J01" ] }, { "handle": "buffer", "title": "Buffer", "category": "Miscellaneous", "subcategory": "Technology", "similarity": 0.9383, "drivers": [ "G01", "A02", "G03", "J02", "H02" ] }, { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9358, "drivers": [ "G01", "A02", "G03", "H02", "J04" ] }, { "handle": "yamiche", "title": "Yamiche Alcindor", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9312, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9302, "drivers": [ "G01", "A02", "G03", "H02", "J04" ] }, { "handle": "hootsuite", "title": "Hootsuite", "category": "Brands", "subcategory": "Technology", "similarity": 0.929, "drivers": [ "G01", "A02", "J02", "G03", "H02" ] }, { "handle": "harrisonjaime", "title": "Jaime Harrison", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9283, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.927, "drivers": [ "G01", "A02", "G03", "J02", "H02" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9267, "drivers": [ "A02", "G01", "G03", "H02", "J04" ] }, { "handle": "kwelkernbc", "title": "Kristen Welker", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9243, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/delta

Delta

Nearest neighbors by audience shape

Raw data