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Eight of Deschutes Brewery's ten nearest neighbors are fellow breweries — a concentration that makes the top 10 one of the more same-kind clusters in the data. The shape flag is "two-peak," reflecting a real structural split: Left Hand Brewing Company (0.95), Sierra Nevada Beer (0.94), Avery Brewing Co (0.94), and Rogue Ales & Spirits (0.93) form a tight upper band, while a second tier — Stone Brewing (0.91), Green Flash Brewing (0.89), Oskar Blues Brewery (0.88), and New Belgium Brewing (0.87) — sits a few points lower but still well above the floor. Similarity here measures audience composition, not thematic overlap; the fact that these scores are so compressed across eight breweries signals that Deschutes draws an audience whose shape is nearly interchangeable with the craft-beer peer set.
The two non-brewery entries are Untappd (0.91), a beer-tracking app classified under Alcohol, and DRAFT Magazine (0.90), a beer-focused publication under Magazines — both sitting inside the upper tier rather than at the margins. No other category appears in the top 10; the entire set is beer-world adjacent.
The overall picture is a tightly bounded, category-coherent audience: people who follow Deschutes look almost identical, in audience shape, to people who follow the craft brewing ecosystem broadly.
