Playground →
Designboom's ten nearest neighbors span websites, magazines, blogs, news publishers, and a travel brand — with no single entity pulling far ahead of the rest.
The shape is flat: scores run from 0.97 (Dezeen) down to 0.95 (Airbnb) across all ten, a range of roughly two percentage points. That compression means no one neighbor dominates; the audience shape is defined by the cluster as a whole rather than by any single anchor. Within that cluster, design and architecture publications make up the core — Dezeen (0.97), Creative Review (0.97), Design Milk (0.97), DesignObserver (0.96), and Architectural Record (0.95) are all magazines or websites oriented around design and architecture. Behance (0.95), a creative portfolio website, fits the same professional-creative profile. The remaining four neighbors are more varied: VICE News (0.95) and VICE (0.95) are news publishers, Skillshare (0.95) is an education brand, and Airbnb (0.95) is a travel brand — neither thematically adjacent to design media, yet their audiences carry the same shape. Designboom is itself a blog, and DesignObserver is the only other blog in the top 10; the majority of neighbors are websites and magazines.
The flat distribution, combined with the cross-category reach into travel and education, suggests Designboom draws an audience whose composition is shared broadly across design-adjacent media and certain lifestyle and creative-professional brands alike.
