Share

Destination XL

Apparel
Mens Apparel
Playground →Docs

At 0.90, Jared The Galleria of Jewelry is the strongest pull in Destination XL's top 10 — and it isn't another men's apparel brand. The second peak belongs to Crunch at 0.88, a fitness center chain. These two neighbors, from Jewelry and Accessories and Fitness Centers and Gyms respectively, define the two-peak structure: the audience bridges a personal-care and lifestyle cluster on one side and a retail-services cluster on the other.

The remaining top 10 fill out that pattern with notable cross-kind diversity. La-Z-Boy (0.87, Furniture Stores) and Midas (0.86, Maintenance and Repair Services) sit just below the two peaks, followed by The Men's Wearhouse (0.86) — the only other Mens Apparel entry in the top 10. Maintenance & Repair Services (0.85) and CarMax (0.85, Dealerships) extend an automotive thread that runs through three of the top seven neighbors. Sky Zone (0.84, Entertainment Centers), Entertainment Centers (0.83), and Build A Bear Workshop (0.82, Hobbies Gifts and Crafts) round out the set, adding a family-activity dimension. Across the full top 10, Automotive subcategories account for three slots, Entertainment Centers for two, and Mens Apparel for just one — meaning the audience shape is defined far more by automotive, home, and leisure brands than by apparel peers.

The two-peak structure, anchored by a jewelry retailer and a gym, signals an audience whose behavioral footprint spans considered retail purchases and physical wellness — not one organized primarily around clothing.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "destination-xl", "title": "Destination XL", "category": "Apparel", "subcategory": "Mens Apparel", "resolved": "destination-xl", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "jared-galleria-of-jewelry", "title": "Jared The Galleria of Jewelry", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.8974, "drivers": [ "N03", "M01", "N02", "N01", "M03" ] }, { "handle": "crunch", "title": "Crunch", "category": "Fitness & Wellness", "subcategory": "Fitness Centers and Gyms", "similarity": 0.8782, "drivers": [ "N03", "M01", "N02", "M03", "K01" ] }, { "handle": "la-z-boy", "title": "La-Z-Boy", "category": "Retail", "subcategory": "Furniture Stores", "similarity": 0.8712, "drivers": [ "N03", "M01", "N02", "N01", "M04" ] }, { "handle": "midas", "title": "Midas", "category": "Automotive", "subcategory": "Maintenance and Repair Services", "similarity": 0.8595, "drivers": [ "N03", "N02", "N01", "M01", "K01" ] }, { "handle": "men-s-wearhouse", "title": "The Men's Wearhouse", "category": "Apparel", "subcategory": "Mens Apparel", "similarity": 0.8581, "drivers": [ "N03", "N01", "M01", "N02", "K01" ] }, { "handle": "maintenance-and-repair-services", "title": "Maintenance & Repair Services", "category": "Automotive", "subcategory": "Maintenance and Repair Services", "similarity": 0.849, "drivers": [ "N01", "M01", "N02", "K01", "M03" ] }, { "handle": "carmax", "title": "CarMax", "category": "Automotive", "subcategory": "Dealerships", "similarity": 0.8462, "drivers": [ "M01", "N01", "N02", "N03", "K01" ] }, { "handle": "sky-zone", "title": "Sky Zone", "category": "Entertainment & Leisure", "subcategory": "Entertainment Centers", "similarity": 0.8396, "drivers": [ "N03", "M01", "N02", "K01", "N01" ] }, { "handle": "entertainment-centers", "title": "Entertainment Centers", "category": "Entertainment & Leisure", "subcategory": "Entertainment Centers", "similarity": 0.8309, "drivers": [ "M01", "N02", "N01", "M04", "K01" ] }, { "handle": "build-a-bear-workshop", "title": "Build A Bear Workshop", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.8193, "drivers": [ "M01", "N03", "N01", "K01", "M03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: