Playground →
Destiny 2's top 10 neighbors span game developers, video game franchises, entertainment platforms, a retail chain, and a support tool — no single subcategory dominates, and no single neighbor pulls far ahead of the rest.
The shape is broad. Bungie leads at 0.91, the only neighbor to clear 0.90, but the drop to Xbox Support at 0.88 is modest, and scores remain dense through SMITE (0.88), GameStop (0.87), Xbox Game Pass (0.86), Ask PlayStation (0.86), and The Division 2 (0.86). The top 10 closes with Bethesda (0.85), Steam (0.85), and Battlefield (0.85). Subcategory breakdown: four are Video Game Franchises, three are Game Developers, two are Entertainment Platforms, and one is Tools and Resources. That's a tight gaming-infrastructure cluster — franchises, studios, and the platforms and support channels that surround them — with no celebrities, no media brands, and no hardware in the top 10.
The center entity is itself a Video Game Franchise, so most neighbors share its own kind or sit one step removed as the developers and platforms that constitute the same ecosystem. The absence of any hardware brand, streaming service, or non-gaming entity in the top 10 underscores how tightly this audience is organized around the gaming stack itself.
This is an audience defined almost entirely by its depth inside gaming infrastructure, not by any crossover into adjacent entertainment or lifestyle categories.
