Playground →
The Detroit Pistons' top 10 nearest neighbors form a tightly compressed band — scores run from 0.85 down to 0.80 — with no single dominant pull and no sharp drop-off between positions.
The shape is flat. Detroit Lions leads at 0.85, the only other Sports Team in the top 10 alongside the Pistons' own subcategory. Below it, the cluster is almost entirely Athletes: Kevin Love (0.83), Kyrie Irving (0.83), Ja Morant (0.83), Odell Beckham Jr (0.80), and Barry Sanders (0.80) all sit within a narrow range. Notably, the Athletes here span basketball and football in roughly equal measure — this is not a pure NBA-adjacent cluster. Two non-sports entities break the pattern: Mojo In The Morning (0.83), a Podcasts and Radio channel, and Rally's Drive-In Restaurants (0.81), a QSR brand, both land inside the top 10 alongside the athletes. Comerica Bank (0.80), a Banks subcategory entry, rounds out the set. The cross-sport and cross-category spread — basketball players, football players, a local radio show, a fast-food chain, and a regional bank — all registering within five hundredths of each other — points to an audience defined less by sport-specific fandom than by a broader regional and cultural profile.
The flat shape here reflects an audience with diffuse but consistent overlap across Detroit-area institutions and multi-sport athlete followings rather than a concentrated niche.
