Diane Sawyer Audience Graph • Social Signal

The top 10 neighbors for Diane Sawyer form a tight, undifferentiated band — scores run from 0.93 down to 0.90 with no single dominant pull — and the composition is almost entirely broadcast news infrastructure rather than fellow journalists.

The shape is flat. MSNBC leads at 0.93, followed by NBC News at 0.93, This Week at 0.91, and CBS Evening News at 0.91. These are TV channels, news publishers, and TV shows — the institutional scaffolding of broadcast and cable news. The one fellow journalist in the top 10 is George Stephanopoulos at 0.91, and the remaining neighbors include Ann Curry (0.91, also a journalist), CBS Breaking News (0.91), Lawrence O'Donnell (0.90, TV Personality), and 60 Minutes (0.90). Tallying subcategories across the 10: four are TV channels, news publishers, or TV shows; two are Journalists; one is a TV Personality; and the remaining slots go to a second news publisher and a second TV show. The center entity's own subcategory — Journalists — accounts for only two of the ten neighbors, meaning the audience shape is defined more by news-media brands and programs than by individual journalist personalities.

The flat band and the dominance of institutional news properties suggest this audience is organized around a news-consumption habit rather than attachment to any single on-air figure.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/dianesawyer

{ "handle": "dianesawyer", "title": "Diane Sawyer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "dianesawyer", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.934, "drivers": [ "A02", "G01", "J02", "E02", "G03" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.926, "drivers": [ "A02", "G01", "G03", "N03", "J04" ] }, { "handle": "thisweekabc", "title": "This Week", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9134, "drivers": [ "A02", "G01", "J02", "G03", "K02" ] }, { "handle": "gstephanopoulos", "title": "George Stephanopoulos", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9119, "drivers": [ "A02", "G01", "J02", "G03", "J04" ] }, { "handle": "cbseveningnews", "title": "CBS Evening News", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9102, "drivers": [ "A02", "G01", "G03", "J04", "E02" ] }, { "handle": "anncurry", "title": "Ann Curry", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9091, "drivers": [ "A02", "G01", "J02", "G03", "J04" ] }, { "handle": "breakingnews", "title": "CBS Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9053, "drivers": [ "A02", "G01", "G03", "J02", "N03" ] }, { "handle": "lawrence", "title": "Lawrence O'Donnell", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9033, "drivers": [ "A02", "G01", "J02", "K02", "J04" ] }, { "handle": "60minutes", "title": "60 Minutes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9031, "drivers": [ "A02", "G01", "G03", "J02", "J04" ] }, { "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9006, "drivers": [ "A02", "N03", "G01", "J02", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/dianesawyer

Diane Sawyer

Nearest neighbors by audience shape

Raw data