Playground →
The two nearest neighbors in DICK'S Sporting Goods' top 10 are radio channels, not retailers or sporting goods brands — SiriusXM The Highway leads at 0.92, followed closely by SiriusXM Octane at 0.92, both classified as Podcasts and Radio. No other Outdoors brand appears in the top 10 alongside DICK'S itself.
The shape is flat: scores descend gradually from 0.92 down to 0.87 at position 10, with no single neighbor pulling sharply ahead of the pack. The cluster is dominated by Alcohol brands and Podcasts and Radio channels in the upper tier — Miller Lite (0.91), Bud Light (0.90), and Budweiser (0.90) occupy positions three through five. Below them, the mix broadens considerably: Rob Dyrdek (Actors, 0.89), Blackbear (Musicians and Bands, 0.89), Anheuser-Busch (Breweries, 0.89), Ford Performance (Auto, 0.87), and Speedway (Gas Stations, 0.87) round out the ten. That's four distinct subcategories in the bottom half alone. The center entity's own subcategory — Outdoors — is entirely absent from the top 10; the nearest Outdoors neighbor does not appear until further down the ranked list.
What the shape reveals is an audience defined less by sporting goods retail than by a broader lifestyle cluster spanning beer, rock and country radio, action sports, and auto — a cross-category profile with no single dominant anchor.
