Digg Audience Graph • Social Signal

Digg's ten nearest neighbors by audience shape are overwhelmingly news and current-affairs brands — six News Publishers, two Magazines, one Non-Profit, and one Journalist — with no other Website in the set.

The shape is flat: scores run from 0.97 down to 0.95 with no single dominant pull. Reuters (0.97) and BBC Breaking News (0.96) sit at the top, followed closely by The New York Times (0.96), HuffPost (0.96), and BBC News (World) (0.96). TIME (0.96) and Newsweek (0.95) represent the magazine tier. The two non-publisher entries — Clinton Foundation (0.97) and Arianna Huffington (0.95) — sit at opposite ends of the band but don't disrupt the overall character of the cluster: this is a news-and-public-affairs audience through and through. The Guardian (0.95) rounds out the ten. Digg's own subcategory, Websites, has no representative in the top 10, which means the audience shape here is defined not by peer aggregators or general web destinations but by the consumption habits of engaged news readers.

The flat distribution across a tight 0.02-point band signals a cohesive audience with broad overlap across the global news-media landscape rather than a concentrated affinity for any single outlet.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/digg

{ "handle": "digg", "title": "Digg", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "digg", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "clintonfdn", "title": "Clinton Foundation", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9727, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "reuters", "title": "Reuters", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9681, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9646, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "nytimes", "title": "The New York Times", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9605, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "huffpost", "title": "HuffPost", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9599, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "bbcworld", "title": "BBC News (World)", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9575, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "time", "title": "TIME", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9554, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "newsweek", "title": "Newsweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9547, "drivers": [ "G01", "A02", "G03", "I01", "J04" ] }, { "handle": "ariannahuff", "title": "Arianna Huffington", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.953, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "guardian", "title": "The Guardian", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9522, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/digg

Digg

Nearest neighbors by audience shape

Raw data