Playground →
DiGiorno's top 10 neighbors span grocery staples, household brands, and — most strikingly — professional wrestling figures, all compressed into a narrow similarity band from 0.87 down to 0.85.
The shape is flat: no single neighbor dominates. Tide leads at 0.87, followed closely by Betty Crocker (0.87) and OREO Cookie (0.86). These are Food and Home subcategory brands — the kind of audience composition you'd expect for a frozen food brand. But the fourth and seventh positions belong to Mark Henry (0.86) and Stu Bennett (0.86), both Athletes — specifically, professional wrestlers. Stouffer's (0.86) and Duncan Hines (0.86) sit between them, making the wrestler appearances feel less like outliers and more like a structural feature of this audience's shape.
Tallying the top 10 by subcategory: four are Food brands (Betty Crocker, Stouffer's, Duncan Hines, Welch's falls under Beverages), two are Athletes (Mark Henry, Stu Bennett), two are Sweets (OREO Cookie, Hostess Snacks), two are Beverages (Welch's, Sunkist), and one is Home (Tide). No TV Shows or TV Channels appear in the top 10, though they surface further out in the broader neighbor set.
The flat shape with a wrestling-athlete thread running through it suggests DiGiorno's audience is defined less by food category loyalty than by a broader mainstream consumer profile that overlaps heavily with professional wrestling fandom.
