Digital Trends Audience Graph • Social Signal

Digital Trends' nearest audiences are a mix of news publishers, professionals, and tech personalities — not other technology websites. The top 10 neighbors span five distinct subcategories, with no single type dominating, which is consistent with the flat shape of this similarity graph.

John Rampton (0.93) and Susan Bennett (0.93) sit at the top — a Professional and a Tech Personality, respectively — followed closely by MSNBC (0.92), a TV Channel. From there, the cluster fills in with News Publishers: NBC News (0.91), CNN Breaking News (0.91), CNN International (0.90), CBS News (0.90), and CNN (0.90). Deepak Chopra (0.91), categorized as a Spiritual Leader, and Cynthia Johnson (0.92), a Professional, round out the ten. News Publishers account for five of the ten neighbors; the remaining five are spread across Professionals, Tech Personalities, TV Channels, and a Spiritual Leader.

The only other Website in the top 10 is absent — Startup Grind appears at position 37 in the broader dataset at 0.86, well outside the top 10. Digital Trends shares its audience shape primarily with broadcast and digital news brands alongside a cluster of professional-class influencers, suggesting its audience composition resembles that of general-interest news consumers more than it does dedicated tech-site readers.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/digitaltrends

{ "handle": "digitaltrends", "title": "Digital Trends", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "digitaltrends", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "johnrampton", "title": "John Rampton", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9324, "drivers": [ "J02", "G01", "A02", "G03", "I01" ] }, { "handle": "siriouslysusan", "title": "Susan Bennett", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.932, "drivers": [ "I01", "L02", "J02", "G01", "A02" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9226, "drivers": [ "G01", "J02", "N03", "A02", "G03" ] }, { "handle": "cynthialive", "title": "Cynthia Johnson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9185, "drivers": [ "J02", "G01", "I01", "A02", "Q04" ] }, { "handle": "nbcnews", "title": "NBC News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9134, "drivers": [ "G01", "N03", "A02", "J02", "G03" ] }, { "handle": "deepakchopra", "title": "Deepak Chopra", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.91, "drivers": [ "J02", "I01", "G01", "G03", "A02" ] }, { "handle": "cnnbrk", "title": "CNN Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9062, "drivers": [ "G01", "A02", "J02", "G03", "I01" ] }, { "handle": "cnni", "title": "CNN International", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9026, "drivers": [ "G01", "I01", "G03", "A02", "J02" ] }, { "handle": "cbsnews", "title": "CBS News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9007, "drivers": [ "N03", "G01", "J02", "A02", "G03" ] }, { "handle": "cnn", "title": "CNN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9004, "drivers": [ "G01", "G03", "I01", "A02", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/digitaltrends

Digital Trends

Nearest neighbors by audience shape

Raw data