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Torrid (0.83) and Car Wash & Detailing (0.82) sit at opposite ends of Dillard's top 10 — a women's apparel brand and an automotive service — and that pairing defines the two-peak structure of this audience.
The top 10 spans five distinct subcategories with no single dominant kind. Torrid at 0.83 is the strongest pull, followed closely by Car Wash & Detailing at 0.82 and Sam's Club Fuel Center at 0.81 — a gas station. Comfort Suites, a mid-range hotel, lands at 0.80, and Sam's Club, a big box retailer, at 0.79. The only other department store in the top 10 is JCPenney at 0.78 — the second-to-last position. Rounding out the set are Texas Roadhouse (0.78) and Firehouse Subs (0.78), both in the Restaurants & Eateries category, along with Chili's Grill & Bar (0.77) and Bahama Buck's (0.77). By subcategory count, casual dining and services (car wash) each claim multiple slots, while women's apparel, gas stations, mid-range hotels, big box retail, and department stores each appear once. The cross-kind character is the defining feature: Dillard's nearest audience shapes are overwhelmingly not other department stores.
The two-peak structure — one peak in apparel, one in automotive and fuel services — suggests an audience whose composition bridges retail fashion and everyday errand-running, with casual dining as a consistent secondary presence throughout.
