Playground →
At 0.94, Hibbett Sports — a sporting goods and outdoor gear retailer — edges out Dollar General, a fellow discount store, as the single strongest audience overlap in this data, which is the two-peak structure at work: the top 10 split between the center entity's own kind and a cluster of adjacent retail formats.
The shape is two-peak. Dollar General (0.94) represents the same-kind pole — the only other Discount Stores subcategory entry in the top 10, alongside Family Dollar Stores at 0.85, which rounds out the discount-store presence. The cross-kind pole is broader: Marathon (0.90, Gas Stations), Aaron's (0.90, Furniture Stores), Rent-A-Center (0.90, Home Goods and Furnishings), Hunt Brothers Pizza (0.89, Fast Casual Dining), and Shoe Show Mega (0.89, Footwear) all cluster tightly behind the leaders. DISH Network (0.89, Telecommunications) and Hibbett (0.89, Footwear, the brand channel) also appear, reinforcing a pattern of value-oriented, convenience-accessible retail and service formats. Restaurants, footwear, gas stations, and rent-to-own furnishings dominate the non-discount neighbors — categories that share physical footprints in the same strip-mall and small-town retail corridors.
The overall picture is an audience defined by proximity to value-format commerce across multiple everyday spending categories, not by loyalty to any single retail type.
