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Discovery Education

Organizations
Education
Playground →Docs

The top 10 splits into two distinct neighborhoods: a tight cluster of educator-facing media and organizations, and then — at the far end — GoNoodle (0.89) and George Couros (0.89), which pull the shape toward individual practitioners and classroom-level tools rather than institutional publishing.

The first peak is dense and coherent. Education Week Teacher (0.95) and ASCD (0.95) sit at the top, separated by less than 0.001, followed closely by EdTech K-12 Magazine (0.94), Google for Education (0.93), and Edutopia (0.92). By subcategory, this group spans Education organizations, Websites, and Magazines — all oriented toward teachers and administrators as a professional audience. TechLearning (0.91) and Teacher2Teacher (0.91) extend the same cluster.

The second peak is softer but structurally real. GoNoodle (0.89) is a Brands/Education entry aimed at classroom activity rather than professional development, and George Couros (0.89) is an individual Academic — the only Celebrities and Influencers subcategory in the top 10. MindShift (0.90), a blog, sits between the two peaks and bridges them. Together, the second cluster suggests an audience that extends from institutional ed-media consumers into practitioner-level and classroom-tool users.

No subcategory outside Education, Websites, Magazines, Blogs, Tools and Resources, and Academics appears in the top 10, making this one of the more domain-contained similarity profiles in the data.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "discoveryed", "title": "Discovery Education", "category": "Organizations", "subcategory": "Education", "resolved": "discoveryed", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "edweekteacher", "title": "Education Week Teacher", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9477, "drivers": [ "C02", "N03", "Q06", "B01", "E06" ] }, { "handle": "ascd", "title": "ASCD", "category": "Organizations", "subcategory": "Education", "similarity": 0.9467, "drivers": [ "C02", "N03", "E06", "B01", "I01" ] }, { "handle": "edtech_k12", "title": "EdTech K-12 Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9411, "drivers": [ "C02", "N03", "B01", "Q06", "F04" ] }, { "handle": "googleforedu", "title": "Google for Education", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.929, "drivers": [ "C02", "N03", "B01", "Q06", "Q01" ] }, { "handle": "edutopia", "title": "Edutopia", "category": "Organizations", "subcategory": "Education", "similarity": 0.9248, "drivers": [ "C02", "N03", "B01", "Q06", "A05" ] }, { "handle": "techlearning", "title": "TechLearning", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9076, "drivers": [ "N03", "C02", "Q06", "P04", "H04" ] }, { "handle": "teacher2teacher", "title": "Teacher2Teacher", "category": "Organizations", "subcategory": "Education", "similarity": 0.9065, "drivers": [ "C02", "N03", "F04", "B01", "I01" ] }, { "handle": "weareteachers", "title": "We Are Teachers", "category": "Organizations", "subcategory": "Education", "similarity": 0.8983, "drivers": [ "C02", "B01", "E06", "Q01", "I01" ] }, { "handle": "mindshiftkqed", "title": "MindShift", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.895, "drivers": [ "C02", "N03", "B01", "Q06", "E06" ] }, { "handle": "gonoodle", "title": "GoNoodle", "category": "Brands", "subcategory": "Education", "similarity": 0.8927, "drivers": [ "N03", "C02", "B01", "F04", "H04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: