Discovery Inc Audience Graph • Social Signal

Discovery Inc's nearest audiences are dominated by news publishers and digital media properties — not other entertainment platforms. The top 10 neighbors span a narrow similarity band (0.74 down to 0.69), consistent with the flat shape, and no single neighbor pulls decisively ahead.

Six of the ten neighbors are News Publishers: The Times of Israel (0.74), HuffPost Celebrity (0.73), HuffPost Ent (0.71), Daily Mail US (0.71), BBC Health News (0.70), and The Forward (0.69). NYT Watching (0.71) and Times Travel (0.71) round out the media cluster as a Website and a Magazine respectively. The remaining two neighbors — FactSet (0.70) and Thrive Global (0.70) — are B2B brands, a notably cross-kind presence in a set otherwise composed of editorial and publishing properties.

Discovery Inc's own subcategory is Entertainment Platforms, and none of the top 10 neighbors share that classification. The audience shape here is defined almost entirely by news and digital publishing consumption patterns, with a secondary signal from professional B2B content — a cross-kind profile that suggests this audience's media diet extends well beyond entertainment into current affairs and business information.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/discoveryinctv

{ "handle": "discoveryinctv", "title": "Discovery Inc", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "discoveryinctv", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "timesofisrael", "title": "The Times of Israel", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7381, "drivers": [ "J02", "A02", "G01", "N03", "G03" ] }, { "handle": "huffpostceleb", "title": "HuffPost Celebrity", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7302, "drivers": [ "N03", "A02", "F04", "J02", "G01" ] }, { "handle": "watching", "title": "NYT Watching", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7124, "drivers": [ "A02", "G03", "G01", "N03", "I01" ] }, { "handle": "huffpostent", "title": "HuffPost Ent", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7069, "drivers": [ "A02", "G03", "G01", "N03", "J02" ] }, { "handle": "timestravel", "title": "Times Travel", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7067, "drivers": [ "J02", "A02", "G01", "G03", "I01" ] }, { "handle": "dailymail", "title": "Daily Mail US", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7067, "drivers": [ "J02", "N03", "A02", "G03", "G01" ] }, { "handle": "bbchealth", "title": "BBC Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7001, "drivers": [ "A02", "G03", "N03", "G01", "J02" ] }, { "handle": "factset", "title": "FactSet", "category": "Brands", "subcategory": "B2B", "similarity": 0.6995, "drivers": [ "G01", "G03", "A02", "N03", "J02" ] }, { "handle": "thrive", "title": "Thrive Global", "category": "Brands", "subcategory": "B2B", "similarity": 0.698, "drivers": [ "G01", "A02", "G03", "J02", "I01" ] }, { "handle": "jdforward", "title": "The Forward", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.694, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/discoveryinctv

Discovery Inc

Nearest neighbors by audience shape

Raw data