Playground →
Disney+'s nearest audiences span actors, movie franchises, TV shows, and entertainment brands — a dense cluster with no single dominant pull and scores compressed between 0.89 and 0.84 across the top 10.
The shape is flat. Tom Holland leads at 0.89, followed closely by Disney (0.88), Robert Downey Jr (0.88), and Marvel Studios (0.88). The Boys and Chris Hemsworth both sit at 0.87, with The Mandalorian (0.86) and Travis Barker (0.86) just behind. Jeremy Renner (0.85) and WandaVision (0.84) round out the top 10. By subcategory, actors dominate — Holland, Downey Jr, Hemsworth, Renner, and Barker (Musicians and Bands) are the only non-brand, non-TV-show entries — but the mix also includes Film Studios, TV Shows, and Entertainment brands. No other Entertainment Platform appears in the top 10; Nintendo of America, the one neighbor sharing Disney+'s subcategory, sits at position 19 in the broader set. The cross-kind character here is notable: the audience shape is defined less by streaming peers than by the Marvel and Disney content universe — its actors, its shows, its franchise brands.
This pattern suggests Disney+'s audience is shaped primarily by franchise fandom rather than platform loyalty.
