Playground →
The top 10 neighbors for DK span six distinct subcategories — no single kind dominates, and the spread runs from fellow gas stations to automotive services, a politician, and a musician.
The shape is broad. Kent Kwik leads at 0.83, the only neighbor that pulls clearly ahead of the rest. ALON follows at 0.76, and AMBEST — an automotive maintenance and repair service, not a fuel brand — sits third at 0.73. That cross-kind placement is notable: an auto-service entity outranks every other gas station in the top 10 except ALON. Donald J. Trump (Politicians, 0.71) and Parts Plus (Parts and Accessories, 0.69) round out the top five, confirming that the audience shape extends well beyond the Convenience & Fuel category.
Tallying the full top 10: three neighbors are Gas Stations (Kent Kwik, ALON, and Allsup's at 0.69 — though Allsup's subcategory is Convenience Stores), two are Automotive (AMBEST and Parts Plus), one is a Politician (Donald J. Trump), one is an Athlete (Patrick Mahomes II at 0.67), one is a Musician (George Strait at 0.67), one is a Car Maker (Jeep at 0.66), and one is Home Improvement and Hardware (Sutherland Lumber at 0.66). That distribution — automotive services, fuel retail, a politician, a country musician, an NFL quarterback, and a truck brand — points to an audience defined less by category loyalty than by a consistent regional and lifestyle profile that cuts across commercial sectors.
The breadth of this neighbor set suggests DK's audience is not niche-captured; it overlaps with a wide range of entities that share a common audience composition rather than a common industry.
